WHO WE ARE
Digital story architects - For brands and businesses. For people and products. For causes and consciences. For startups and sometimes upstarts.
WHAT WE DO
WHO WE'VE WORKED WITH
AMITH VASANTHA KUMAR
SUPER AWESOME PEOPLE
WHY WE ROCK
SMOKIN' HOT SKILLS
HOW WE ROLL
We use your key motivations and talking points to craft narratives that create the bedrock for engaging, profitable brand messaging in the digital universe.
WHAT'S THE BUZZ
How Tencent Became World’s Most Valuable Social Media Company
Tencent recently overtook its US rival Facebook to become world’s most valuable social media company. But only 18% of its revenue in 2016 came from online ads. So why hasn’t it yet made the most of its advertising potential?
Sharenting: Why Parents Post About Their Kids On Social Media
Every other day, alongside pictures of cats and food, many mothers post photos and updates celebrating the lives of their children. These posts can be seen as moments of pride, but there has been a criticism of the frequency of these updates.
How You See Colour Depends On The Language You Speak
Colour perception is less about seeing what is actually out there and more about how our brain interprets colours to create something meaningful. The perception of colour is subjective, prone to personal experience
The Science Of Social Media: How Facebook Keeps You Hooked
Social media takes advantage of common psychological traits and tendencies to keep you clicking – and revealing more of yourself. Here’s why it’s so hard, as a Facebook user, to pull the plug once and for all
How To Stop Haemorrhaging Data On Facebook
It is also not possible to use or even to have a Facebook profile without giving up at least some data: every time you open the app, click a link, like a post, hover over an ad, or connect to someone, you are generating data
B2B Content Marketing Strategy: LinkedIn ‘Leads’ The Way
It’s a myth that LinkedIn is just for job seekers and job switchers. Businesses are gaining positive results by including LinkedIn in their digital marketing strategy and potential customer outreach. Content marketing on LinkedIn can help B2B marketers make highly targeted connections that translate into quality leads. Here’s…