WHO WE ARE
Digital story architects - For brands and businesses. For people and products. For causes and consciences. For startups and sometimes upstarts.
WHAT WE DO
WHO WE'VE WORKED WITH
AMITH VASANTHA KUMAR
SUPER AWESOME PEOPLE
WHY WE ROCK
SMOKIN' HOT SKILLS
HOW WE ROLL
We use your key motivations and talking points to craft narratives that create the bedrock for engaging, profitable brand messaging in the digital universe.
WHAT'S THE BUZZ
The Science Of Storytelling
What exactly is so appealing about a story? What is it that hits consumers’ psyche and pulls them into the brand? Why is it so important to master storytelling skills for good social marketing? And what’s the science behind all of this?
Australia India Youth Dialogue: Going Beyond The Clichéd 3Cs
From discussing India-Australia relation beyond the ‘potentials’ to actual ‘deliverables’, to sharing the same accommodation, AIYD encapsulates the shared experience that both these two countries have in common
How Tencent Became World’s Most Valuable Social Media Company
Tencent recently overtook its US rival Facebook to become world’s most valuable social media company. But only 18% of its revenue in 2016 came from online ads. So why hasn’t it yet made the most of its advertising potential?
Sharenting: Why Parents Post About Their Kids On Social Media
Every other day, alongside pictures of cats and food, many mothers post photos and updates celebrating the lives of their children. These posts can be seen as moments of pride, but there has been a criticism of the frequency of these updates.
How You See Colour Depends On The Language You Speak
Colour perception is less about seeing what is actually out there and more about how our brain interprets colours to create something meaningful. The perception of colour is subjective, prone to personal experience
The Science Of Social Media: How Facebook Keeps You Hooked
Social media takes advantage of common psychological traits and tendencies to keep you clicking – and revealing more of yourself. Here’s why it’s so hard, as a Facebook user, to pull the plug once and for all