The Science Of Storytelling
What exactly is so appealing about a story? What is it that hits consumers’ psyche and pulls them into the brand? Why is it so important to master storytelling skills for good social marketing? And what’s the science behind all of this?
Australia India Youth Dialogue: Going Beyond The Clichéd 3Cs
From discussing India-Australia relation beyond the ‘potentials’ to actual ‘deliverables’, to sharing the same accommodation, AIYD encapsulates the shared experience that both these two countries have in common
How Tencent Became World’s Most Valuable Social Media Company
Tencent recently overtook its US rival Facebook to become world’s most valuable social media company. But only 18% of its revenue in 2016 came from online ads. So why hasn’t it yet made the most of its advertising potential?
Sharenting: Why Parents Post About Their Kids On Social Media
Every other day, alongside pictures of cats and food, many mothers post photos and updates celebrating the lives of their children. These posts can be seen as moments of pride, but there has been a criticism of the frequency of these updates.
How You See Colour Depends On The Language You Speak
Colour perception is less about seeing what is actually out there and more about how our brain interprets colours to create something meaningful. The perception of colour is subjective, prone to personal experience
The Science Of Social Media: How Facebook Keeps You Hooked
Social media takes advantage of common psychological traits and tendencies to keep you clicking – and revealing more of yourself. Here’s why it’s so hard, as a Facebook user, to pull the plug once and for all
How To Stop Haemorrhaging Data On Facebook
It is also not possible to use or even to have a Facebook profile without giving up at least some data: every time you open the app, click a link, like a post, hover over an ad, or connect to someone, you are generating data
B2B Content Marketing Strategy: LinkedIn ‘Leads’ The Way
It’s a myth that LinkedIn is just for job seekers and job switchers. Businesses are gaining positive results by including LinkedIn in their digital marketing strategy and potential customer outreach. Content marketing on LinkedIn can help B2B marketers make highly targeted connections that translate into quality leads. Here’s…
In The News: LinkedIn Sponsored Video Ads Are Finally Here!
LinkedIn has taken the plunge on sponsored video ads. The popular professional networking platform on Thursday announced two major updates: Video for Sponsored Content and Company Pages. These are a follow up on the momentum (video for individual profiles), which was launched last August. The…
The Unwritten Rules Of Email Marketing
Email marketing is very effective, but can also be the opposite when done wrong. Surely, you hate receiving emails from the brands you’ve subscribed on a daily basis. That’s just too much. Not only will your target audience see you as a spammer, but also…
10 Social Media Trends That Will Dominate In 2018
The buzz around social media in digital marketing and various businesses is set to take a huge leap in 2018. Facebook reported its highest earnings ever in Q3, up to nearly 50% from a year ago. Companies have now shifted to spending more on social…
Top 6 Instagram Marketing Trends For 2018
Instagram, with one million users within 2 months of its launch in October 2010, was set to take social media to a higher pedestal. As a perfect go-to place for great photographs, photo stories, Insta-video clips, products, and visual-information – Instagram has been a favourite…