Jeff Bezos said, “Your brand is what other people say about you when you’re not in the room.” We create winning strategies for your brand with storytelling, tech and design
Branding (or re-branding) a company, product or service is an exciting and challenging task that needs to consider all the moving parts that make up the brand ecosystem.
Brand is a set of interwoven beliefs and values that are created, seeded and expressed with a specific intent in mind. It’s what you see when you walk into a store, it’s what you feel when you remember it, it’s what you hear as you open the box.
It’s a collective set of emotions associated with a company, product or service. In short, your brand is the way your customer perceives you.
At Buffalo Soldiers, we work in collaboration with you and offer the following brand deliverables:
Brand Essence: Based on a deep understanding of the product and market opportunity, the brand idea is the singular idea that expresses the core beliefs of the brand.
Brand Story: A narrative that goes beyond the functionality of your product and delves into creating a bond with your consumer in a fresh and meaningful way. Your story is the foundation of your brand and a strategy for future growth.
Brand Name: What do Nike, Tanishq, Starbucks and Jio have in common? All of them have unique and distinctive names that have disrupted their respective categories. Creating memorable monikers for successful brands is an art and science that requires careful thought and experience in the world of trademarks.
Tagline: A strong tagline expresses the brand positioning in a way that speaks directly to the target audience. Be bold, be different, be provocative. Whatever the intent, the tagline can support, cajole and encourage brand awareness.
Brand Voice and Messaging: Brand Voice is a direct extension of the brand essence and helps to deliver messages to audiences in a way that is relatable and creates a personal connection to the brand. It’s how we stand out, and how our audiences recognize and remember us. We use it in everything, from the words of an ad to the words in a speech. From the person answering the phone to the words in our mission statement.
Messaging guidance enables us to tell the story of our brand in a consistent, relevant, differentiating and authentic manner.