How to Create a Social Media Marketing Plan From Scratch
Social Media has emerged as an important factor in marketing products and building a brand perception. A social media marketing strategy is a comprehensive plan of your social media campaigns and activities that you have decided to implement in a given period of time. It…
Australia India Youth Dialogue: Going Beyond The Clichéd 3Cs
From discussing India-Australia relation beyond the ‘potentials’ to actual ‘deliverables’, to sharing the same accommodation, AIYD encapsulates the shared experience that both these two countries have in common
How Tencent Became World’s Most Valuable Social Media Company
Tencent recently overtook its US rival Facebook to become world’s most valuable social media company. But only 18% of its revenue in 2016 came from online ads. So why hasn’t it yet made the most of its advertising potential?