How Tencent Became World’s Most Valuable Social Media Company
Tencent recently overtook its US rival Facebook to become world’s most valuable social media company. But only 18% of its revenue in 2016 came from online ads. So why hasn’t it yet made the most of its advertising potential?
Advertising AIYD Arijit Banarji Augmented Reality Australia-India Youth Dialogue Behaviour Analysis Buffalo Soldiers Chatbots Content Covergence Customers Design Digital Digital Marketing Digital Strategy Email Facebook FootTheBall Google Influencers Infographic Instagram Legacy Media LinkedIn Local Search Marketing Minimalism New Media Newsletters Privacy Product Scam Secret Sister Gift Exchange SEO Social Media Storytelling Strategy Technology Travel User Experience User Interaction Video Virtual Reality Web Design Websites